Almost every woman and today most of the men find visiting a salon to be a great experience. Earlier, this visit for pampering was solely reserved for the women folk and the men who were broad minded enough to visit a salon for services other than a haircut or a shave were laughed up on. But today, you will see most of the salons are unisex and have a variety of services to choose from, for both men and women.
Do you own a beauty salon? If you want your customers to claim “this is my favorite beauty salon” you need to ensure each and every visit of each client of yours, is pleasant. When people feel pampered and relaxed, they will come again. Eventually it becomes their favorite salon and by word of mouth, your salon becomes one of the best in the neighborhood.
Here are a few tips to help your salon become the best:
A salon is a place visited by people to get pampered and well taken care of. Ensure you offer personal care by having one dedicated to a customer. If the customer wants more than one specialized service, which is not generally done by all your staff, explain to them about who will be doing which service. This will put them at ease as they will be mentally prepared to be handled by more than one person.
Well Trained Staff
More than the service or the products itself, what customers are impressed with and remember most are the people who perform the services. Ensure your staff are well trained and are on top of their game. You wouldn’t want a amateur handling the hair cut for one of your oldest customers, who also has very specific requests
Products are available at various price ranges in the market. one can get similar products for different prices. This does not mean you can use the lower cost products and charge the same rates as the salon across the road, which uses only high end products.
Do your research and select the products carefully and price the services accordingly, so that customers feel they get the value for their money and only good products are used on them.